Coles launched recently a savory butter-chicken style roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a creamy, mildly spiced butter chicken sauce.
It becomes available at shelves the start of next week.
The move follows a competing chain’s $10 roast chicken introduced earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to attract shoppers after quick, tasty meals.
It aligns with the $10 price of the rival product and is slated for sale in all supermarkets.