St. Andrew's at Knighthead Park got rebranded in a significant naming rights agreement with Knighthead, announced in January 2024. The training ground also rebranded and an adjacent entertainment zone was planned as Knighthead acquired a stake. The deal provided support to the club foundation and partner developments on club-owned land. Official announcements came from Sport Industry Group and PR Newswire as the deal components. Birmingham City names stadium with large-scale sponsorship deal, marking a major step for the club’s branding.
Sources
/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comSofascore is free livescore site where you can follow real-time live scores, fixtures and results over 20 sports. Sofascore livescores is also available as an iPhone, Windows Phone and Android app.
www.sofascore.comBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
www.sportindustry.bizSignificant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
fanbanter.co.ukStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comSt Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
footballgroundguide.com