The Australian branch of Prime, the viral energy drink linked to influencers Logan Paul and KSI, went into administration. Administrators assumed control after the business fell into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS covered the story on Friday. The collapse comes after a stretch of financial pressure and unpaid supplier invoices. Employees grapple with uncertainty while the brand’s Australian operations remain suspended. The administrators will review assets and seek potential buyers, with a report due in the coming weeks. The process is set to decide the future of the Australian Prime business.