The CAQ party brought in online influencer Olivier Primeau to its campaign unit on 23 August 2026. He will help candidate Christine Fréchette. TVA Nouvelles labelled the move surprising. Radio-Canada confirmed the news. Station 98.5 Montréal called it a gamble. Political commentator Stéphane Bédard said the decision was unexpected.

Primeau will appear at events and post online together with Fréchette. The party is working to get online users to back them. Analysts say this could attract younger demographics. But it might upset traditional supporters. This shows a push toward web audiences before the vote.