Sydney Sweeney's new Novig commercial has drawn heavy criticism.
The Hollywood Reporter says critics describe the spot as sexualized and flag harm to women in sports.
A number of people contend the ad is a glaring example of why women in sports get dismissed.
An outgoing cast member from SNL also joked about the topless spot.
In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.
Sweeney talked about the Novig partnership in a Complex interview focused on a new Just Sports effort.
The ad has been labeled as unacceptable and gross.