Sydney Sweeney is facing backlash over a fresh sports trading app ad from Novig with nude imagery. Critics claim the racy campaign sets back women in sports. The ad is now a billboard in Times Square, and some coverage labels it explicit. Sweeney was also criticised for an SNL sketch, and a co-star said she wanted breast jokes. Meanwhile, old photos of Sweeney from 2011 have drawn millions of views. Novig is running a promo code with Fox Sports for NFL Sunday.