Latest News About Subway updates drives digitalization in Fresh Forward 2.0 across markets

Updated 2026-06-17 23:36

Subway announces digital expansion as Fresh Forward 2.0 concepts expands self-serve kiosks to improve guest experience; European markets shows early positive reception on app within a broader worldwide makeover; travel hubs and non-traditional venues aim to serve affordable options and grab-and-go growth; these moves align with Subway's continuous push to simplify ordering and enhance on-site experiences worldwide.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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