Skydance: A Bold Rebranding for the Entertainment Industry

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By James Wilson • Updated Oct 2, 2026 at 19:20

David Ellison says combined Paramount and Warner Bros Discovery will be named Skydance - Reuters — Skydance: A Bold Rebranding for the Entertainment Industry

David Ellison has announced the rebranding of the newly merged Paramount and Warner Bros. Discovery as Skydance. The change was disclosed by multiple media outlets following Ellison's announcement. The Hollywood Reporter, Reuters, Deadline, and Fox Business reported the rebranding. The move comes as part of Ellison's vision for the combined studio. No further details were provided regarding the reasons behind the name change or the future direction of Skydance.

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