Latest News About Lantern

Here are the latest Lantern updates I could find recently:

• Lantern (TV measurement project) progress:

  • Lantern moved into a beta phase with involvement from major broadcasters. ITV, Sky, and Channel 4 outlined plans for the next phase at Thinkbox’s Vision event in September 2025. This indicates the project is advancing from concept to early validation with partner participation.[1]
  • In early 2025, Lantern invited data, tech, and research partners to contribute to the next development stage, signaling ongoing collaboration and expansion beyond the PoC phase.[1]
  • Lantern originated from a collaboration among Channel 4, ITV, and Sky, with Thinkbox, aiming to measure multiple online outcomes driven by TV advertising as part of their multi-outcome TV measurement initiative.[1]

• Lantern-related public company and industry coverage:

  • Lantern has been referenced in press releases and industry coverage around 2024–2025, including demonstrations of its capabilities in connecting online signals to TV advertising outcomes and privacy-preserving data approaches during pilots and broader rollouts.[3]

• Other Lantern topics:

  • Lantern is also a name used by other organizations and products (e.g., Lantern as a specialty-care platform in the U.S.) with separate press and news items, so be mindful of the context when you see the term “Lantern” in news sources.[3]

Would you like me to narrow this to a specific Lantern (e.g., Lantern TV measurement project in the UK) or provide a timeline with key milestones and involved partners? If you want, I can pull more precise dates and extract quotes from the sources.

Citations:

• Lantern TV measurement project updates and beta-phase notes.[1]
• Early-2025 partner invitation and PoC context.[1]
• Original Lantern collaboration context and multi-outcome measurement concept.[1]
• Industry coverage and related Lantern references in press materials.[3]