Latest News About Jaguar Bathware

Updated 2026-04-17 07:05

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Jaguar sales collapse 97 percent in Europe amid controversial rebrand and EV transition

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% in April 2025. The shift to an all-electric, ultra-luxury brand, coupled with a controversial marketing campaign and the absence of new EV models, has alienated long-time buyers. The company's future hinges on the successful launch of its upcoming electric vehicles.

economictimes.com

Jaguar CEO Steps Down Months After Woke Rebrand Commercial Went Viral

The CEO of Jaguar is stepping down from his position not long after after the company went viral for an avant garde rebrand that many deemed ultra woke.Adrian Mardell is reported to be retiring from his role after spending three decades at the luxury car company. The exec worked in finance for most of his tenure before stepping in to serve as CEO for the past three years, per a Reuters report. No reason was given for his upcoming departure.An ad campaign for Jaguar sparked massive criticism...

www.dailywire.com