Tuning In to the Future of Music Discovery - Harris Poll
The future of music discovery, music consumption, and music-influenced partnerships lies with the youthful, technologically engaged, and globally aware.
theharrispoll.comMusic discovery now focuses on younger listeners, relying upon platforms and algorithms in streaming to uncover new songs, YouTube driving discovery more than radio. Such trends illustrate music discovery more active, socially driven and personalized, as youth audiences determine what’s new and influence brand partnerships and genres. The future of music discovery rests with the young, tech-forward listeners as sources note.