SKIM publication about conjoint analysis on mobile devices
SKIM has been invited to write on mobile conjoint research for the German organization Research & Results. In this publication, our colleague Gerard
skimgroup.comHere are the latest Conjoint-related news items I could quickly pull together.
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Conjointly’s own updates and AI adoption trends: Recent blog and news posts from Conjointly highlight AI adoption in market research, ISO sampling certifications, and 2025 year-in-review highlights with a look forward to 2026 improvements in automation and AI-powered insights. This suggests the company is continuing to expand its automated tooling and data quality controls, including more AI-assisted capabilities and stricter sampling standards.[2]
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Industry context on conjoint analysis methods and quality controls: Conjointly and related industry outlets discuss safeguards against fraudulent respondents and exploration of different conjoint methodologies (Generic Conjoint, Brand-Specific Conjoint, Brand-Price Trade-Off variants) to strengthen pricing research. This indicates ongoing emphasis on study design quality and methodological options in real-world applications.[1]
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Broader market research resources on conjoint analysis: General explanations of how conjoint analysis works and why it’s effective for product and pricing decisions are available from industry sources. They describe presenting respondents with trade-offs rather than direct questions to reveal preferences, which remains the core advantage of conjoint methods.[7][8]
If you’d like, I can narrow this down to:
- Specific Conjointly product announcements (e.g., Brand Tracker updates, ISO certifications) and what they mean for respondents and data quality.
- Practical implications for your next study (which conjoint variants to choose, sample considerations, and guaranteed-quality data practices).
- A quick set of cited links and brief summaries tailored to your region (London, UK) and sector.