The late Colonel Sanders keeps on guiding KFC expansion today, with newly rolled out menu items launching in the UK and Canada to test demand. British diners promptly shared the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a batch of restaurant franchises, including over a dozen Florida closures, streamlining its footprint. Marketing now combines online buzz with physical stores to retain younger buyers, drawing into the late founder's recognisable image. The brand tests small changes prior to wider rollouts, keeping to a step-by-step playbook across regions.