Apple is showing off its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the main attraction of the event. John Ternus hosted the keynote. They are the newest models in Apple's phone lineup. The Pro models include a variable aperture camera. They also are powered by the A20 Pro chip.
First impressions are checking how the phones compare with the Samsung Galaxy S26 Ultra. There is also attention on sizing up the two Pro models. Apple provided a preview of new Apple Watch models and AirPods 5. Apple shares trimmed their decline after the announcement.