Apple set its next major product launch for September 9, 2026. The event uses the slogan 'Surprise and shine'. It serves as the initial iPhone launch under CEO John Ternus. The keynote is expected to reveal a foldable iPhone, an iPhone 18 Pro, an iPhone 18 Pro Max, an iPhone Ultra and a Watch 12. This marks Ternus's first presentation in the top role. Apple intends to broadcast the show live. The lineup aims to refresh the flagship line. The updated devices are expected to offer camera upgrades and improved processors.
Sources & References
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What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9 - AppleInsider
What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9 AppleInsider
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Apple announces date for September 2026 'Surprise and shine' event - USA Today
Apple announces date for September 2026 'Surprise and shine' event USA Today
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Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus - CNBC
Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus CNBC
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Apple event is official for September 9 - iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more - Tom's Guide
Apple event is official for September 9 - iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more Tom's Guide
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Apple Event Livestream: Where and When to Watch on September 9 - MacRumors
Apple Event Livestream: Where and When to Watch on September 9 MacRumors