Alan Sugar - latest news, breaking stories and comment
Latest London news, business, sport, showbiz and entertainment from the London Evening Standard.
www.standard.co.ukHere’s the latest I can share based on recent reporting:
- Alan Sugar is associated with Amscreen, a digital signage company, which was reported to have been sold to Bauer Media Outdoor International in 2025. This marks a major ownership change for the outdoor digital signage business formerly under Sugar’s control.[1]
- In early 2025, coverage noted that Amscreen/Amsold-related entities posted strong profits, with Amshold Group showing pretax profits around £10.8 million for the year to Sept 2024, despite a slight dip in turnover, indicating ongoing activity in Sugar’s digital signage ventures before and after the sale.[1]
- Separate coverage around Alan Sugar’s broader business profile in 2025-2026 highlights continued public visibility through The Apprentice, including contract renewals and ongoing TV involvement, which maintains his profile as a business figure rather than a direct skincare venture. There is no substantiated, current linkage between Sugar and a skincare brand or skincare company in the major outlets reviewed.[2][3][4]
Notes:
- I don’t see verified reports of a skincare company owned or launched by Alan Sugar as of the latest updates. Much of the recent material centers on Amscreen and Sugar’s media/TV activities, not skincare. If you meant a different “Alan Sugar” or a skincare brand tied to him indirectly, please share more details and I can refine the search.
- If you’d like, I can monitor for any new developments and summarize them with date-stamped sources as soon as they appear.
Would you like me to focus on skincare brands with high-profile founders or on Alan Sugar’s unrelated business activities?